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Botanical actives
Hero ingredients

Eight actives, fully traceable

Every formula leans on a small set of clinically-validated actives. Provenance is published on every product page — from the bakuchiol grown in Rajasthan to the sea fennel cultivated on the Pembrokeshire coast.

  • Bakuchiol 1%Plant retinol alternative · Rajasthan, IN
  • Niacinamide 10%Pore & tone · pharmaceutical grade
  • Sea fennelMarine antioxidant · Pembrokeshire, UK
  • SqualaneSugarcane-derived · Bordeaux, FR
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Daily ritual

The morning & evening routine

1

Cleanse

Sea fennel gel cleanser. Lifts SPF and city dust without stripping the barrier.

2

Treat

Niacinamide 10% serum on damp skin. Two pumps, lightly pressed in.

3

Hydrate

Squalane + bakuchiol moisturiser. Seals in actives, plumps overnight.

4

Protect

SPF 50 mineral fluid every morning. Reapply every two hours outdoors.

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Tend to yourself

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